Supply chain management is the strategic handling of the flow of goods, services, and information from the initial raw materials to the final delivery of the product or service to the end customer. This involves the coordination and optimization of various processes, including procurement, production, inventory management, logistics, and distribution. Effective supply chain management aims to ensure that products are delivered to customers in a timely and cost-effective manner while maintaining high levels of quality and customer satisfaction. It also involves managing relationships with suppliers, manufacturers, distributors, and retailers to create a seamless and efficient supply chain network. Overall, supply chain management plays a crucial role in enhancing business performance, competitiveness, and sustainability.